Our Leadership Team

Pramoad Phornprapha

Managing Partner and Director

Pramoad is the founding partner of Claris and an ex-partner at The Boston Consulting Group (BCG), where he was the first South East Asian to be elected partner in 2001.

Pramoad has been advising leading companies in a number of industries across different functional areas in many Asian countries since 1995 when he started at BCG. Since then, he has been involved on topics ranging from strategy, operational effectiveness, to organisational improvement primarily in financial services, industrial goods, and consumer product industries. His recent focus has been on growth strategies and restructuring of large companies, organization restructuring, governance, and operations turnaround particularly family owned conglomerates in Thailand. He also serves as an independent director for some of his client’s board.

Prior to BCG and starting Claris, Pramoad had worked at Procter & Gamble and Goldman Sachs International. He earned an MPA from Harvard University’s Kennedy School of Government, an MBA from Northwestern University’s Kellogg School of Management, and a BS in electrical engineering from Northwestern University.

A native of Bangkok, he is married with one daughter.

Chatri Srivichit

Partner and Director
Selected consulting experience
  • Designed and implemented retail sales incentive program for a major Thai bank
  • Developed a medium-/long-term, diversified growth strategy for a leading asset finance company
  • Constructed nationwide operating model along with customer-centric marketing strategy for a leading telecommunications company
  • Developed and piloted consumer/SME products
  • Defense strategy against shifting consumer and channel forces for a leading beverage brand
  • Re-engineered/centralized key, branch processes for a leading Bank. Designed resource allocation model
  • Developed strategic plan, inclusive of portfolio rationalization, for a consumer goods conglomerate
Professional Background
  • Project manager, Sub-Zero, Cincinnati, OH, USA
  • HVAC engineer, Daikin, Osaka Japan
Education
  • Bachelors of Mechanical Engineering (BSME), Thammasat University
  • Masters of Business Administration (MBA), Sasin Graduate Institute of Business Administration, Thailand
  • Masters of Mechanical Engineering (MSME), Georgia Institute of Technology, GA, USA